The Yogen Früz Brain Project encourages Canadians to get a “head start” on brain health
The Baycrest Foundation connects artists, celebrities and researchers to “change the future of brain health” TORONTO – July 3, 2019 – The Yogen Früz Brain Project returns for a fourth year with a vigorous campaign to raise brain health awareness and advance groundbreaking research on aging and dementia. With the generous support of this year’s title sponsor, Yogen Früz, The Baycrest Foundation is teaming up with local and international artists and celebrities to launch this year’s Yogen Früz Brain Project and transform 50 blank brains into thought-provoking pieces of art. The initiative is encouraging Canadians to get a “head start” on brain health from a young age. Dementia is a public health concern worldwide. In Canada, more than 564,000 individuals are currently living with Alzheimer’s or other forms of dementia. Despite popular belief, dementia is not a natural or inevitable consequence of aging and there are many ways to help reduce the risk...