The Brain Project is a Toronto-wide art exhibit created by the Baycrest Foundation to raise awareness and inspire conversations about brain health with Canadians. Proceeds support Baycrest, a global leader in brain health and aging care, research and education.

This year, the Brain Project will focus on one key driver in maintaining brain health and support in delaying the impacts of dementia: physical fitness. Research affirms that physical fitness helps reduce brain aging, increases blood flow to the brain and decreases the risk of dementia as you get older.

By exercising regularly, an individual can take up to 5 years off their aging brain health. Studies show that adults should aim to get 150 minutes a week of moderate exercise.

The Brain Project will reinforce this message with fitness-themed sculptures by a talented group of local and international artists, celebrities and thought-leaders consists of running shoes, hockey helmets and bike helmets, in addition to the well-known brain-shaped sculptures.

Sales of the sculptures and individual donations raise crucial funds for Baycrest’s efforts to defeat dementia and improve the aging experience. Learn more about 15 strategies that could potentially slow cognitive decline and prevent various forms of dementia.

Donate today and let’s keep bringing art back to the streets of Toronto.