The funds raised through The Brain Project directly support care, research and programs at Baycrest, a global leader in aging and brain health care, research and education.

Dementia is a public health concern worldwide. In Canada, more than 564,000 Canadians are currently living with Alzheimer’s or other forms of dementia. Despite popular belief, dementia is not a natural or inevitable consequence of aging and there are many ways to help reduce the risk of cognitive decline.

Baycrest is working hard to respond to this crisis. Funds raised through initiatives like The Brain Project allow Baycrest to conduct research, offer programming and support, educate the next generation of healthcare providers, and so much more.