Your Dollars at Work


The funds raised through The Yogen Früz Pinkberry Brain Project directly support care, research and programs at Baycrest, a global leader in aging and brain health care, research and education.


Life expectancy is rising in Canada, and what should be cause for celebration has actually created a dire increase in the prevalence of age-related diseases like Alzheimer’s and other forms of dementia.


Baycrest is working hard to respond to this crisis. Funds raised through initiatives like The Yogen Früz Pinkberry Brain Project allow Baycrest to conduct research, offer programming and support, educate the next generation of healthcare providers, and so much more.


Because no brain deserves to go blank.