The Brain Project
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Frequently Asked Questions

Frequently Asked Questions


What is Baycrest?

Baycrest is a global leader in geriatric residential living, healthcare, research, innovation and education, with a special focus on brain health and aging.

As an academic health sciences centre fully affiliated with the University of Toronto, Baycrest provides an exemplary care experience for aging clients combined with an extensive clinical training program for students and one of the world’s top research institutes in cognitive neuroscience. Through its commercial and consulting arms, Baycrest is marketing its sought-after expertise and innovation to other healthcare organizations and long-term care homes, both in Canada and internationally.

Founded in 1918 as the Jewish Home for the Aged, Baycrest continues to embrace the long-standing tradition of all great Jewish healthcare institutions to improve the well-being of people in their local communities and around the globe.

What is the Centre for Aging and Brain Health Innovation (CABHI)?

Baycrest is home to the Centre for Aging and Brain Health Innovation (CABHI), a solution accelerator for the aging and brain health sector, providing funding and support to innovators for the development, testing and dissemination of new ideas and technologies that address unmet brain health and seniors’ care needs.  Established in 2015, through funding of $123.5 million (CAD), it is the result of the largest investment in brain health and aging in Canadian history. CABHI is a unique collaboration of healthcare, science, industry, not-for-profit and government partners whose aim is to help improve quality of life for the world’s aging population, allowing older adults to age safely in the setting of their choice while maintaining their cognitive, emotional, and physical well-being. CABHI has received funding from the Government of Canada through the Public Health Agency of Canada, the Government of Ontario through the Ministry of Research, Innovation and Science, and the Baycrest Foundation. For more information on CABHI, please visit:

What is the Rotman Research Institute?

The Rotman Research Institute (RRI) is a premier international center for the study of human brain function. The primary research focus is on memory and the executive (frontal lobe) functions of the brain, both in normal aging and in the presence of diseases and conditions which affect the brain, such as stroke, traumatic brain injury, Alzheimer’s disease and other dementias. World renowned scientists at the RRI promote effective care and improved quality of life of the elderly through research into behavioral changes associated with the aging process.

How is The Yogen Früz Pinkberry Brain Project benefiting Baycrest?

This project is a catalyst for aging and brain health awareness and discussion. Our goal is to shine a light on the importance of the issue, raise public awareness and promote the need for greater research into brain health.


The Yogen Früz Pinkberry Brain Project serves as a vehicle for fundraising in support of care and research into brain health and aging at Baycrest.

Where do the funds go?

Funds raised by The Yogen Früz Pinkberry Brain Project will support crucial care, research, education and innovation in the fields of aging and brain health at Baycrest.

Why is Baycrest interested in art?

Art is a universal language – it can foster shared experience, prompt collective memory and serve as a means to highlight important issues.  Research shows the many ways in which art-based therapies can positively impact issues related to aging and brain health.


Art holds an important role in the healing process, and so Baycrest adorns every surface with works of art – along our main corridors, hospital wings, resident rooms, staff offices, cafeteria, meeting areas, ceremonial spaces, adult day centres and gardens – art is everywhere! The visual variety of the art at Baycrest is remarkable, and has been generously gifted by many donors over the years.


Cultural and arts-based activities can serve as vehicles for self-expression, for maintaining a strong sense of identity, personhood, culture and connection to community. Baycrest offers professional and therapeutic arts opportunities for seniors to rediscover creativity, improve physical and emotional health, increase feelings of confidence and self-esteem, enrich relationships and strengthen morale in order to promote overall brain health and physical well-being.

Who can participate?

Artists with all levels of experience are invited to apply. All completed works must be original.

How do I apply?

The 2018 Call for Artists is now closed. Follow us on social media or check back here for updates regarding The Yogen Früz Pinkberry Brain Project.

Instagram: @thebrainproject_

Twitter: @SupportBaycrest


I applied, haven’t heard anything and the submission deadline has passed - who do I contact?

Please contact us at Be sure to include your full name and the name of your piece.


Who are your sponsors?

We are grateful to all of our sponsors. Please visit our sponsor page here.

How do I sponsor a brain sculpture, the event, or donate to Baycrest?

If you would like to sponsor a brain, or if you are interested in becoming a sponsor of The Yogen Früz Pinkberry Brain Project, please contact Louiza Szacon: or 416-785-2500 x 5026.

Review our sponsorship package here.

If you would like to make a donation to The Yogen Früz Pinkberry Brain Project or Baycrest, please visit our online donation form here, or call our donations office at 416-785-2875 and a staff member will be happy to help!

Exhibit & Sale

Where is the exhibit?

All of our 2018 locations can be found here!

When is it taking place?

The brains are now on the streets! The exhibit will run until August 2018. All of the brains will then be on display at Yorkdale Shopping Centre until November 2018.

What is the cost of admission?

The public is invited to visit the exhibit free of charge.

Is the exhibit family friendly?

Yes! People of all ages are welcome to attend and view the exhibit.

How do I volunteer?

Contact us at if you are interested in volunteering.

Who are your artists?

Our full 2018 roster can be found here.

What happens to the brains after the exhibit?

Once the exhibit is complete, select brains may be sold. Information will be available in the month of August. Please check back often for more information. If you have a specific question, feel free to email: and a member of our team will respond to your query.