About The Yogen Früz Brain Project - The Brain Project | Baycrest Foundation
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About The Yogen Früz Brain Project

Experience sculptures inspired by 33 billion neurons.

The Yogen Früz Brain Project is a large-scale, outdoor exhibit that brings brain health, art and imagination to the streets of Toronto. In its inaugural year, The Yogen Früz Brain Project launched across Toronto and started a public conversation about brain health and brought awareness to diseases like Alzheimer’s.

Now in its fourth year, The Yogen Früz Brain Project will bring together a diverse group of artists from around the world who will transform blank brain sculptures into beautiful, energetic and thought-provoking pieces of art. These sculptures will be sponsored by corporations and philanthropists, and placed on display in more than 15 locations around the Greater Toronto Area. Funds raised through the project are donated to the Baycrest Foundation, the fundraising arm of Baycrest, a global leader in brain health and aging.

Learn more about Baycrest and the impact of funds raised through The Yogen Früz Brain Project.

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Erica & Noah Godfrey
Honorary Co-Chairs

Erica Godfrey is a freelance graphic designer and the Co-Founder and current Co-Chair of Game Night for Baycrest. Erica sits on the Cabinet for Women and Infant’s Health at Mount Sinai Hospital and Co-Founded the annual Mother-Daughter Tea fundraiser.

Noah Godfrey is a Harvard Business School graduate and the Founder of Checkout 51, a leading coupon mobile app that gives grocery shoppers cash back for uploading photos of their receipts. In 2004, Noah launched Dose, a national daily newspaper in Canada, and GigPark in 2007, a web startup to find local businesses through recommendations from friends.

Erica & Noah have three children, Chase, Lincoln and Britton.

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Ben & Jessica Mulroney 
Honorary Co-Chairs

Jessica Mulroney is a fashion icon and stylist. She is an entrepreneur at heart and a social media, events and public relations guru. Jessica has worked with many charities and co-founded the Shoebox Project, a charity that stocks shoeboxes full of basic luxuries for women in shelters. Ben Mulroney is best known as the host of the entertainment news program etalk, where he reports on industry events and travels around the world interviewing celebrities. Ben’s philanthropic initiatives include becoming the National Ambassador for the Cystic Fibrosis Foundation of Canada and sitting on the Board of The Shoebox Project.

Jessica & Ben have three children, twin boys, John and Brian, and a girl, Ivy.

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Alex Garant
Curator

As a pioneer of Contemporary Figurative Op Art, Alex Garant’s oil paintings offer a disorienting twist on traditional portrait techniques. Garant establishes herself worldwide as one of the leaders of analogue Glitch Art by using duplication of elements and superposition as key elements of her imagery. Represented by galleries in New York, Los Angeles and Australia, her works have also been shown in several museums including The Museum of Art and History (MOAH) in California and the Honolulu Museum of Art in Hawaii. She has been featured in Hi-fructose, Juxtapoz, Beautiful Bizarre magazine and on multiple online platforms including VICE, The Huffington Post, and Buzznet.

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Yvonne Monestier
Curator

Yvonne Monestier is a Toronto-based art advisor and public art curator at the City of Mississauga, where she seeks to enhance the city’s profile as a growing cultural destination in the celebration of the arts. As a passionate arts practitioner, Yvonne’s expertise is in curatorial studies, project management, urban design and cultural planning. Yvonne holds a Masters in Art Business from the Sotheby’s Institute, New York and is a long-standing member of the Creative City Network of Canada (CCNC) Public Art Network.

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Jim Hake
Curator

Jim Hake received his BFA in sculpture from the Maryland Institute, College of Art and his MA from California State University in 1994. He also holds a MFA in sculpture from the Henry Radford Hope School of Fine Arts, Indiana University.

After graduation, Hake moved to Turin, Italy. Although his work is dominated by clay and porcelain, Hale works with a variety of materials including wood, metal, plaster, glass, recycled and found materials. Before moving to Toronto in 2008, Hake’s work was shown extensively throughout Europe, including Milan, Bologna, Venice, Lugano, Stockholm, and London.

Since then, Hake has mounted 6 solo exhibitions throughout Ontario and his work has been exhibited with the Gardiner Museum, The Canadian Clay and Glass Museum and the Bata Shoe Museum.  He has representation by Y:art Gallery in Baltimore, Lonsdale Gallery in Toronto,  Sivarulrasa Gallery in Almonte, and Areacreativa 42 in Rivarolo Canavese (Torino, Italy).  Jim Hake is currently an Art Instructor at the Art Gallery Of Ontario.

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Fay Ringle
Curator

Yifat (Fay) Ringel is an art consultant, curator and architect and the co-founder of Zebra Public Art Mgmt., an art consulting firm specializing in planning, commissioning and curating public art.

Born in Holon, Israel, she received her degree in architecture from Tel Aviv University, and worked in an architectural firm specializing in public buildings and urban design. In 2009 she moved to Toronto, where she first worked as a design manager at one of Canada’s leading real estate management and Development Company. Following this. Yifat started annual public art programs in well-recognized universities across the country such as OCADU, Emily Carr and Concordia. These unique programs offer emerging artists the opportunity to realize a public artwork; in the last ten years Yifat has been spearheading the process, working with artists from conception to implementation.

In 2014 she co-founded Zebra Public Art Mgmt., where she continues her mission of exposing art to the public and exploring the vital role that public art plays in city building. With an extensive experience, she realized over 30 public art installations across Canada and planned, curated and launched art festivals, exhibitions and other special projects.