The Brain Project
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About The Brain Project

Beautiful things happen when you join forces with the most creative minds in art, in support of the biggest brains in science.

The Brain Project is a large-scale outdoor exhibit that brings brain health, art and imagination to the streets of Toronto. In 2016, The Brain Project launched its inaugural exhibit across the city with the hope of starting a public conversation about brain health and bringing awareness to diseases like Alzheimer’s.

One hundred artists from around the world transformed blank brain sculptures into beautiful, energetic and thought-provoking pieces of art. The sculptures were sponsored by corporations and philanthropists, and displayed in more than 50 locations around Toronto.

Funds raised through the project are donated to Baycrest Health Sciences, a global leader in brain health and aging.

Learn more about Baycrest and the impact of funds raised through The Brain Project.

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Erica & Noah Godfrey
Co-Chairs

Erica Godfrey is a freelance graphic designer and the Co-Founder and current Co-Chair of Game Night for Baycrest. Erica sits on the Cabinet for Women and Infant’s Health at Mount Sinai Hospital and Co-Founded the annual Mother-Daughter Tea fundraiser.

Noah Godfrey is a Harvard Business School graduate and the Founder of Checkout 51, a leading coupon mobile app that gives grocery shoppers cash back for uploading photos of their receipts. In 2004, Noah launched Dose, a national daily newspaper in Canada, and GigPark in 2007, a web startup to find local businesses through recommendations from friends.

Erica & Noah have three children, Chase, Lincoln and Britton.

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Ben & Jessica Mulroney 
Co-Chairs

Jessica Mulroney is a fashion icon and stylist. She is an entrepreneur at heart and a social media, events and public relations guru. Jessica has worked with many charities and co-founded the Shoebox Project, a charity that stocks shoeboxes full of basic luxuries for women in shelters. Ben Mulroney is best known as the host of the entertainment news program etalk, where he reports on industry events and travels around the world interviewing celebrities. Ben’s philanthropic initiatives include becoming the National Ambassador for the Cystic Fibrosis Foundation of Canada and sitting on the Board of The Shoebox Project.

Jessica & Ben have three children, twin boys, John and Brian, and a girl, Ivy.

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Sandra Ainsley
Curator

Since she established her first gallery in Hazelton Lanes in Toronto’s Yorkville area in 1984, Sandra Ainsley has developed and nurtured her passion for glass into a thriving and successful business.

Sandra Ainsley Gallery at The Distillery opened November 2002, with over 2000 people in attendance, and pioneered the largest exhibition by Dale Chihuly ever held in a private gallery. After over twenty five years in business Sandra has become an integral part of the international glass community. She has established herself as one of the leading dealer of contemporary glass in world.

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Alissa Sexton
Curator

Alissa Sexton is the co-director of Bau-Xi Gallery (est. 1965), a recognized and long running contemporary gallery dedicated to showcasing top Canadian artists at locations in Toronto and Vancouver. Since joining Bau-Xi in 2005, Alissa has facilitated representation for emerging and established artists while developing strong relationships with patrons and art industry professionals. Her projects for Bau-Xi include identifying market trends and recruiting talented artists, advising collectors on acquisitions, coordinating year-round exhibitions, and building artist profiles in international markets at fairs in Toronto, Miami, and London.

Alissa holds a degree in Art History and Social Psychology from the University of Guelph, and a Diploma in Museum Management and Curatorship from Fleming College.

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Sabrina Hahn
Curatorial Advisor & Executive Committee Member

Sabrina Hahn is a New York-based art advisor, curator, and founder of Hahn Fine Art, working with global private collectors, corporations, and nonprofits. Sabrina graduated from Harvard University with a B.A. in History of Art & Architecture, Minor in Economics, and Language Citation in Mandarin Chinese. 

Sabrina is an active supporter of artists, museums, and public art as a young art patron, serving on the Guggenheim Young Collectors Council Acquisitions Committee, MoMA Junior Associates, Frick Contributing Young Fellows, and as a Founding Member of the Neue Galerie Junior Council Committee. Sabrina has also served on the Philanthropy Board of Harvard University’s Hasty Pudding Institute, the Guggenheim Young Collectors Party Host Committee, and supports the Horace Mann School Alumni Association. As an art influencer, Sabrina has 50k followers on Instagram @HahnFineArt and was named one of Town & Country’s 50 Global It Girls on T&C 50: New Modern Swans.


For more information, follow @HahnFineArt on Instagram or visit www.HahnFineArt.com.