The Toronto art installation everyone will be talking about.
The Brain Project presented by TELUS
is thought-provoking and definitely out of the ordinary.
It will get Canadians thinking about brain health.
Create one of 50 sponsored brain sculptures. Enjoy the acclaim as they go on public display. And know that you’re helping the effort to prevent or delay the onset of dementia by supporting care and research at Baycrest, a world leader in aging and brain health.
Selected artists will produce designs in their preferred medium.
The art is on public display during the summer of 2016.
Brains are auctioned off and all proceeds go to Baycrest.
Toronto has a tremendous track record of leadership in business, philanthropy, healthcare, research and the arts. It’s exciting to see a committee made up of so many enthusiastic and dedicated Torontonians bringing these diverse elements together in The Brain Project in support of Baycrest Health Sciences. This public art installation raises awareness and inspires people to think about their own brain health throughout every stage of life while bringing beauty to our city through art and once again putting us on the map as an innovator.
– His Worship John Tory, Mayor of Toronto